1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.

Cookies can:

• Recognise your device on return visits
• Store your preferences
• Help improve website performance
• Enable tracking and analytics
• Support marketing and advertising activities

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website. They enable core functionality such as page navigation, security, and access to secure areas.

These cookies do not require your consent.

2.2 Analytics and Performance Cookies

These cookies allow us to recognise and count visitors and to see how visitors move around our website.

They help us improve the way our website works, for example by ensuring users find what they are looking for easily.

We may use tools such as:

• Google Analytics
• Other performance tracking tools

These cookies are only set where you have given your consent.

2.3 Functional Cookies

These cookies allow the website to remember choices you make (such as form inputs or preferences) and provide enhanced, more personalised features.

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and track the effectiveness of marketing campaigns.

They may be set by us or by third-party providers such as:

• Google Ads
• Meta (Facebook) Pixel
• Other advertising platforms

These cookies track browsing behaviour across websites and may be used to build a profile of your interests.

These cookies are only set where you have given explicit consent.

2.5 Third-Party Cookies

Some cookies may be placed by third-party services that appear on our pages or are used to support our website.

These third parties may process your data in accordance with their own privacy policies.

3. Legal Basis for Using Cookies

We rely on the following legal bases:

• Consent: for all non-essential cookies (analytics, marketing, functional)
• Legitimate interests: for strictly necessary cookies required for website operation

You can withdraw or change your consent at any time.

4. How We Obtain Consent

When you first visit our website, you will be presented with a cookie banner requesting your consent to use non-essential cookies.

We do not set non-essential cookies unless you actively accept them.

Your consent choices are recorded and can be updated at any time via our cookie settings tool.

5. Managing and Controlling Cookies

You have the right to control how cookies are used on your device.

You can:

• Accept or reject cookies via our cookie banner
• Change your preferences at any time
• Delete cookies via your browser settings
• Block cookies through your browser

Please note that disabling cookies may impact the functionality of the website.

For more information, visit:
www.aboutcookies.org

6. Data Collected via Cookies

Cookies may collect information such as:

• IP address
• Device and browser type
• Pages visited and time spent
• Referral sources
• Interaction data

Some of this information may constitute personal data under applicable laws.

7. International Data Transfers

Some of our third-party providers may process data outside the UK or EEA.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions

8. Data Retention

Cookies are stored for different periods depending on their purpose:

• Session cookies: deleted when you close your browser
• Persistent cookies: stored for a defined period (e.g. 30 days to 24 months)

We regularly review retention periods to ensure they are appropriate.

9. Your Rights

Under data protection law, you have the right to:

• Withdraw consent at any time
• Access your personal data
• Request correction or deletion
• Object to processing
• Lodge a complaint with a supervisory authority

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices.

Any updates will be posted on this page with a revised date.

11. Contact Us

If you have any questions about this Cookie Policy, please contact:

Email: hello@usbmakers.com
Customer Services: customer-services@usbmakers.com
Accounts: accounts@usbmakers.com