These days, everything is vying for our attention, and with the human attention span clocking in at just 8.25 seconds, businesses of all shapes and sizes must find ways to catch the eye of their potential customers.
One of the most effective ways to do this is known as incentive marketing, in which you engage your audiences and incentivise them to look favourably on the products and services you’re hoping to provide them.
By offering your customers a nice reward and making their life easier, you can cut through the noise and make contact with those audiences that really matter to your business.
One tried and tested method for doing this is by offering them custom USB drives. These work as fantastically flexible marketing tools, suitable for a huge range of options, and in this blog we’ll be looking at exactly what those are.
What is a USB Drive?
Most of us are already very familiar with USB drives for their ability to store and transfer data over and over again.
They make great options for free gifts for a number of reasons:
- They’re portable
- Easy to use
- Convenient
- Compatible with most devices
However, if you really want to catch the eye, you can also consider a more customised option that really shows off your brand, logo and what you stand for as a business.
Visit our Custom USB Sticks page for more information.
Why Should You Consider a Custom USB Drive?
Although we live in an increasingly digital world, the global USB device market is expected to grow to over $62 million by 2031, and increase from $26,749 million in 2022.
This shows a continued need to use USB drives, driven by the rise in technology in more and more sectors and the increase of remote working.
By branding a USB drive, you can create special touch points with your audience that you wouldn’t otherwise be able to do. Your customer will see your branding and your logo each time they use it, which helps to keep your business front of mind, even if it is subconsciously.
How Can You Use a Custom USB in Your Marketing Campaigns?
Company Branding & Logos
Including your company logo and contact information on your drive design is a great way to promote the brand and your businesses values too.
A high-quality drive, with a well thought out design that clearly showcases your branding and logos will help your customers remember your name well into the future.
Develop a USB Driven Marketing Campaign
If you want to make an impression, use a printed USB drive as the focus of your marketing campaign. This could be a special offer or promo code that can only be redeemed with a code stored on a drive.
In this case, it may drive traffic to your website as customers take advantage of your offer code or increase footfall to your store. Alternatively, you can use the drive as the reward in itself to give them access to codes and promotional codes.
Using a USB as an Advertising Tool
In this scenario, you can use the USB itself as the marketing tool. Depending on the drive you choose, in addition to applying your logo and branding, you may be able to add your name and a phone number too.
Effectively, you can then use the USB drive as an alternative to a business card. They can then be used as free gifts or distributed at trade shows and conferences.
USBs as a Deliverable
Certain deliverables for a business, such as reports, photos, audio, videos, and web designs are usually sent via email or the cloud.
However, making the decision to present these as hard copies on a well-designed USB drive demonstrates just how much you care about your presentation and attention to detail. In certain circumstances, USB drives may actually be preferable if you’ve sharing a large file and you’re looking for a faster transfer than email or the cloud.
Sharing Materials
We can offer USB drives already preloaded with a range of materials ready to present to your audience.
Whether these are sales literature, brochures, manuals, product descriptions, or any other important information that might be important for your business, a USB is absolutely perfect since it saves on printing costs and unnecessary paper use too.
How Do I Find a Custom USB Provider?
Look at Reviews & Reliability
There are a few companies that offer this kind of service, including ourselves here at USB Makers.
The most important thing when looking for a high-quality USB option is to look for reliability. Study reviews and look for any additional markers that might point to the best possible quality.
The very last thing you need is to have a poorly finished product that not only doesn’t reflect the quality of your brand, but also isn’t fit for purpose.
Customised Options
USBs can be customised in so many different ways. In fact, we’ve created some highly- tailored designs for some of the world’s top brands.
Consider the kind of customisation you’re looking for and ensure you communicate these options with the chosen businesses to ensure they are able to carry out your vision.
At USB Makers, we do this by creating visual proofs and mockups of the design to ensure you’re 100% with what we’ve put together.
Pricing
Everything in business, or at least most things, come down to price. However, while price does and should be considered, it’s vital to remember that you get what you pay for.
In addition to this, it’s important to consider the turnaround times of the products you’re looking for. There’s no point in ordering a bulk option from a particular provider if it won’t be ready in time for your event or promotional campaign.
Takeaways
Ultimately USB drives are capable of delivering branded messages to not only the user, but also those that may see them in use too.
They are also highly portable and can be used for years to come.
If you’re looking to deliver a marketing campaign that harnesses the power of the USB drive, USB Makers is the ideal partner for you. Not only have we worked with some of the world’s top brands, but we’re also experienced in delivering products for SMEs too.If you’d like more info on marketing campaigns using promotional products in 2024, or you’d like to learn more about our extensive product ranges, why not get in touch with us today?
