In today’s fast-paced environment, it truly is a case of ‘adapt or die’. To some, this may mean, adjusting working hours to appeal to an audience, increasing or scaling back your offering, embracing the world of social media, or in some cases, it means re-branding. In reality, re-branding is a common business move, a recent example of this is Uber’s brand overhaul. Unless they are serious changes, as consumers we typically don’t notice the subtle changes that businesses make to their brand, such as colour changes to a logo, straplines or a change of font. A business rebrand, however small, can be of huge significance; upward growth, shift consumer perception or a commitment to its evolution. .