The Tradeshow Follow-Up – What Should I Be Doing?

Tuesday, 08 August 2017

Many businesses are guilty of spending all of their time, efforts and resources on their tradeshow presence; designing leaflets, thinking of offers, scoping out attendees that are aligned with their target audience – but how much effort goes into following-up leads after the event?

Research has revealed that many leads generated from trade shows and business exhibitions never receive a follow-up afterwards. Further to this, there are statistics that show that 70% of those who exhibit never have a solid strategy in place to follow up.

What to Include In Your Brand Guidelines

Monday, 31 July 2017

By the time you have built a business, the chances are you have spent a lot of time considering your audience. You then would’ve spent time with professional developers, designers and perhaps even content writers to ensure that your brand message and visuals are aligned with your audience and that, as a result, your brand is engaging and impactful.

While this is all good, helpful stuff, if you fail to create a brand guidelines document, you may find that the overall brand becomes inconsistent and the message gets diluted over time. This will damage your business as inconsistency will confuse your customers, causing them to disengage with the brand.

9 Ways to Maximise Your Phone Battery

Wednesday, 14 June 2017

I doubt that many of you manage to go 24 hours without that all important battery recharge? We’ve all been there, you are waiting for that all-important call or text, or need to make or send one yourself…and your battery dies. Smartphones are becoming more immersive, but they still don’t have endless battery life; when it happens, it’s beyond irritating and it always seems to happen at the worst possible times. So, with travel season fast approaching, we have put together a guide on the ways that you can boost the life of your phone battery.

How to Ace Your Next Presentation

Monday, 05 June 2017

Whenever you hear the word ‘presentation’ mentioned, many instantly feel dread wash over them; and while a few may thrive under a presentation situation, some of us find them a fear-inducing experience. In fact, it was once found that people fear public speaking more than death! However, giving a presentation, whether it’s a webinar, internal meeting or pitching to a new client can be daunting no matter the medium - or purpose - of the presentation.

To stop the panic rising, we’ve put together a guide you should keep in mind when preparing your presentation and how you can not only get through it, but ensure that you leave having met yours, and your audiences, desired outcome. 

The Freelancers Guide to Success

Wednesday, 26 April 2017

It’s estimated that in the UK there are 4.63 million workers who are self-employed, and with £30 billion added to UK GDP a year by the freelance economy, it’s one of the UK’s biggest successes.
While the self-employed figure doesn’t focus specifically on freelancers, it’s estimated that there are 1.91 million freelancers in the UK, and it’s the fastest growing area in self-employment – growing 36% since 2008. It’s increasingly popular among younger generations too, with 51% of 16 to 29 year olds working freelance.

The Top Signs It’s Time to Rebrand Your Business

Monday, 13 March 2017

In today’s fast-paced environment, it truly is a case of ‘adapt or die’. To some, this may mean, adjusting working hours to appeal to an audience, increasing or scaling back your offering, embracing the world of social media, or in some cases, it means re-branding. In reality, re-branding is a common business move, a recent example of this is Uber’s brand overhaul. Unless they are serious changes, as consumers we typically don’t notice the subtle changes that businesses make to their brand, such as colour changes to a logo, straplines or a change of font. A business rebrand, however small, can be of huge significance; upward growth, shift consumer perception or a commitment to its evolution. .

The Worst Time My Phone Battery Died

Monday, 13 February 2017

Sometimes, the universe has our back. Maybe it’s a bit of karma dished out your way, maybe you’ve been practising mantras or visualisation – or perhaps, you are just one of those people that are perpetually lucky. However, sometimes the universe likes to serve us a flat old slice of humble pie and show us whose boss.

Also, SOMETIMES – it might just be that you are experiencing one of the following –

Business Branding – The Experts Have Their Say

Wednesday, 01 February 2017

Business branding is often talked about, but it’s true value is frequently overlooked. If branding isn’t necessarily where your expertise lay, then it can be overwhelming to both begin to build a solid brand and then harness the full potential that a strong and consistent brand encounters.

To provide you with a comprehensive guide to branding your business, we sought some experts in their field to offer direction and advice to all aspects of business branding.

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