The Freelancers Guide to Success

Wednesday, 26 April 2017

It’s estimated that in the UK there are 4.63 million workers who are self-employed, and with £30 billion added to UK GDP a year by the freelance economy, it’s one of the UK’s biggest successes.
While the self-employed figure doesn’t focus specifically on freelancers, it’s estimated that there are 1.91 million freelancers in the UK, and it’s the fastest growing area in self-employment – growing 36% since 2008. It’s increasingly popular among younger generations too, with 51% of 16 to 29 year olds working freelance.

The Top Signs It’s Time to Rebrand Your Business

Monday, 13 March 2017

In today’s fast-paced environment, it truly is a case of ‘adapt or die’. To some, this may mean, adjusting working hours to appeal to an audience, increasing or scaling back your offering, embracing the world of social media, or in some cases, it means re-branding. In reality, re-branding is a common business move, a recent example of this is Uber’s brand overhaul. Unless they are serious changes, as consumers we typically don’t notice the subtle changes that businesses make to their brand, such as colour changes to a logo, straplines or a change of font. A business rebrand, however small, can be of huge significance; upward growth, shift consumer perception or a commitment to its evolution. .

The Worst Time My Phone Battery Died

Monday, 13 February 2017

Sometimes, the universe has our back. Maybe it’s a bit of karma dished out your way, maybe you’ve been practising mantras or visualisation – or perhaps, you are just one of those people that are perpetually lucky. However, sometimes the universe likes to serve us a flat old slice of humble pie and show us whose boss.

Also, SOMETIMES – it might just be that you are experiencing one of the following –

Business Branding – The Experts Have Their Say

Wednesday, 01 February 2017

Business branding is often talked about, but it’s true value is frequently overlooked. If branding isn’t necessarily where your expertise lay, then it can be overwhelming to both begin to build a solid brand and then harness the full potential that a strong and consistent brand encounters.

To provide you with a comprehensive guide to branding your business, we sought some experts in their field to offer direction and advice to all aspects of business branding.

B2B Trade Show Case Study – Digital Impact

Friday, 06 January 2017

Exhibiting at a trade show is a costly expense for any business and can often be one of the most expensive marketing decisions you will make. Unlike many modern marketing techniques, the number crunching isn’t always clear and there is no guarantee that the organisers promise of high volumes of footfall will lead to a successful show.

As deciding where to exhibit and how to present your business can be a stressful experience, our case studies aim to help you get real advice from the businesses who have been there, done that, and handed out the goody bags. 

Five Lessons to Learn About Trade Shows

Thursday, 01 December 2016

Exhibiting at trade shows is a fantastic way to showcase your products and generate new business. However, if they are not done properly, they can be a costly exercise with a minimal return on investment.

We have collated five top tips from trade show regulars on the lessons they have learned over the years to help you get the most out of your chosen trade show.

Networking Etiquette – The Most Annoying Habits to Avoid

Thursday, 03 November 2016

It’s an undeniable fact that if you’re looking to grow your business, at some point you will have to attend a networking event.

Even though they are the most awkward, unnatural environments known to man, it seems that networking is a right of passage in a bid for business success, but they’re fraught with tricky social situations that if left unprepared can cause all sorts of embarrassment.

Whether it’s shyness or inexperience, we’ve listed the annoying habits to avoid when you pick-up the courage to jump on the networking wagon. 

How to Choose the Right Trade Show for Your Business

Friday, 07 October 2016

Business trade shows provide a valuable opportunity for companies to showcase their latest products, services and ideas.

As well as being a platform where industry leaders can demonstrate their latest wares, they are also treated by professionals as an ideal environment for networking, and provide valuable insight into current market trends and competitor performance.

European trade fairs have been around since the late medieval period, where craft producers visited local towns and villages to showcase their products to new audiences. These days, trade shows operate on an industrial scale, with hundreds occurring across the UK every year.

With such an expansive range to choose from, it can be difficult to pick the right trade show for your business. We have reviewed some potential options and produced the below guide to assist you in selecting the best exhibitions and events to attend.

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