B2B Trade Show Case Study – Digital Impact

Friday, 06 January 2017

Exhibiting at a trade show is a costly expense for any business and can often be one of the most expensive marketing decisions you will make. Unlike many modern marketing techniques, the number crunching isn’t always clear and there is no guarantee that the organisers promise of high volumes of footfall will lead to a successful show.

As deciding where to exhibit and how to present your business can be a stressful experience, our case studies aim to help you get real advice from the businesses who have been there, done that, and handed out the goody bags. 

Five Lessons to Learn About Trade Shows

Thursday, 01 December 2016

Exhibiting at trade shows is a fantastic way to showcase your products and generate new business. However, if they are not done properly, they can be a costly exercise with a minimal return on investment.

We have collated five top tips from trade show regulars on the lessons they have learned over the years to help you get the most out of your chosen trade show.

Networking Etiquette – The Most Annoying Habits to Avoid

Thursday, 03 November 2016

It’s an undeniable fact that if you’re looking to grow your business, at some point you will have to attend a networking event.

Even though they are the most awkward, unnatural environments known to man, it seems that networking is a right of passage in a bid for business success, but they’re fraught with tricky social situations that if left unprepared can cause all sorts of embarrassment.

Whether it’s shyness or inexperience, we’ve listed the annoying habits to avoid when you pick-up the courage to jump on the networking wagon. 

How to Choose the Right Trade Show for Your Business

Friday, 07 October 2016

Business trade shows provide a valuable opportunity for companies to showcase their latest products, services and ideas.

As well as being a platform where industry leaders can demonstrate their latest wares, they are also treated by professionals as an ideal environment for networking, and provide valuable insight into current market trends and competitor performance.

European trade fairs have been around since the late medieval period, where craft producers visited local towns and villages to showcase their products to new audiences. These days, trade shows operate on an industrial scale, with hundreds occurring across the UK every year.

With such an expansive range to choose from, it can be difficult to pick the right trade show for your business. We have reviewed some potential options and produced the below guide to assist you in selecting the best exhibitions and events to attend.

A Lesson in Branding – What You Can Learn from the World’s Best Brands

Thursday, 29 September 2016

As the world of business becomes more consumer-centric; we all want to know how our branding can communicate the fact that we have adopted this new business strategy.

However, when you look at some of the worlds ‘best’ brands, it becomes clear that they are not necessarily the brands that are achieving the biggest sales or perhaps own the biggest market share, as you would’ve expected. They are the brands that are deemed the most trust worthy; the brands that have built relationships with their audience by creating campaigns that are able to prompt an instinctual response.

With becoming customer centric, businesses are placing an emphasis on building powerful emotional connections with their audience; resulting in a stronger brand affinity and stronger business growth.

Read on to learn more about real life examples of these trusted brands…

Don’t Be a Bore – How to Wow at Trade Events

Monday, 08 August 2016

Tradeshows are one of the most effective ways to promote your business, but they can have a bit of a reputation of being rather dull. With so many of your competitors under the same roof it’s your chance to shine and show what gives you the edge over the rest. Preparing for your first tradeshow? Or looking to revamp your current efforts? Then this guide should get those marketing juices flowing and give you some inspiration in planning for your upcoming tradeshow events.

10 Reasons Your Business Needs Branded USB’s

Wednesday, 29 June 2016

USBs have long been a popular choices for many businesses, and they still continue to prove their dominance with many using the devices to save, store and share files, portfolios and data. Memory sticks have evolved greatly since their first foray into the market and with USBs now fully customisable, they’ve become much more than a standard storage device. Whether you use them to extend your brand, deliver content or spark a conversation, here’s the reasons your business should invest in a branded USB.

The Magic Formula for Marketing your Business on a Budget

Monday, 20 June 2016

Let’s be completely honest right now, as a small business you’ll be watching your bottom line with the eye of an eagle, and the last thing you can really afford is some spang-dangled marketing campaign that’s going to rival the big brands. However, the simple truth is, marketing doesn’t have to cost you the earth. In fact, it’s well known that often with a smaller budget you can come up with more creative campaigns. Yes, it might be a little daunting, and yes it’s still going to cost you a fraction, but if you want to be serious about your business and get the sales flooding in, there’s no other way for it.

[12 3 4 5  >>  

Contact Us

UK / European Office     US Office
UK Freephone: 0800 130 3366     Toll Free: 1-800-617-8501
Intl: +44 1279 721 851      
USB Makers UK
Unit G6, Allen House
Sawbridgeworth
Hertfordshire, CM21 9JX
    USB Makers US
1055 West 7th Street 
Los Angeles
CA, 90017
uk-sales@usbmakers.com     us-sales@usbmakers.com